After graduating in ‘79 with an M.B.A. from the UCLA Anderson School of Management, Guy Kawasaki became a key player in one of the greatest business success stories of all time. Famed for promoting the Macintosh as Apple’s software evangelist, Kawasaki helped ignite a creative revolution in personal computing. His contribution turned a visionary company into the present day powerhouse that rules the market. Since then, Kawasaki has inspired others to reach their full potential as a high-tech thought leader, speaker and author. Among his 12 books are APE: Author, Publisher, Entrepreneur; The Art of the Start; Rules for Revolutionaries and Enchantment: The Art of Changing Hearts, Minds, and Actions.